About Sports Wholesale
Sports Wholesale is a UK-based trade-only wholesaler of authentic branded sportswear, footwear and accessories. A trading brand of Dirac Trading Group, operated by Dirac Software Limited (VAT GB 424528208, Companies House 13570843, incorporated 17 August 2021). Built on our team's combined 30+ years of hands-on experience buying and selling branded sportswear at trade level.
- 30+ years of trade experience
- 100% authentic stock
- Branded goods only
Who we are
We specialise in genuine branded sportswear, footwear, and accessories, supplying retailers, online sellers, and trade customers across the UK and Europe.
All stock is 100% authentic, sourced through established trade channels and supplied with the appropriate paperwork and provenance. We do not deal in replicas, grey imports, or unverified stock.
What we do
Our focus is straightforward and trade-led:
- Branded sportswear, footwear, and accessories
- Clear wholesale pricing
- UK-held stock, ready for immediate dispatch
- Simple, no-nonsense buying
We understand the realities of retail and online selling because we have done it ourselves. That means realistic pack sizes, sensible size curves, and stock that actually sells — not just stock that looks good on a list.
Why trade with us
- Experience that matters — over three decades in sportswear buying, wholesale, and resale
- Genuine stock only — branded goods supplied with supporting documentation
- UK operation — fast dispatch, clear communication, no surprises
- Trade-focused — built for retailers, not consumers
We are not a marketplace and we are not a dropship broker. We buy stock properly, hold it, and sell it as a wholesaler should.
Who we supply
- Independent retailers
- Online sellers
- Marketplace sellers
- Clearance and outlet operators
Whether you are looking for a one-off opportunity buy or regular access to branded sportswear stock, we aim to be easy to deal with and reliable over the long term.
How we source stock
Our buying operation is built around three tiers of upstream source, and every delivery that comes into our UK warehouse (Unit 16, Acton Park Industrial Estate, London W3 7QE) is tagged to one of them:
- Tier 1 — authorised distributors. UK and EU distributors operating under brand trading agreements. These are relationships we have held for multiple years.
- Tier 2 — brand clearance programmes. Official end-of-season, non-current and outlet channels that brands run to clear stock through qualified trade partners.
- Tier 3 — established trade partners. Long-standing wholesalers we have bought from for years, each of whom can trace their own provenance back to Tier 1 or Tier 2 sources.
We do not buy from anonymous brokers, classified-ad sellers, or unverified overseas sources. This is why we can supply commercial invoices that pass marketplace authentication (Amazon and others) and answer provenance questions in writing on request.
Our authentication workflow
Every delivery is intake-inspected before stock is allocated to pickable inventory. The workflow covers carton and packaging, SKU verification against manufacturer databases, physical inspection of apparel and footwear, and documented provenance filed against the delivery.
Our approach
Sports Wholesale was set up to do things properly.
Transparency — clear, accurate information on every product page; honest stock descriptions and live unit counts; published VAT and Companies House numbers in the footer.
Relationships — responsive, human contact, the same team on every order; long-term trade relationships, not transactional flips; direct phone and WhatsApp, not a ticketing queue.
Paperwork — commercial invoices that pass Amazon and marketplace authentication; authenticity letters on request; preference-origin paperwork for EU-destination orders where applicable.
If there is something you need that you do not see listed, we are always happy to discuss upcoming stock or tailored opportunities. For new trade accounts, start with our FAQ or open an account directly.