Privacy Policy
Introduction
This Privacy Policy explains how SportsWholesale.co.uk (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our website or trade with us.
We are committed to protecting your privacy and handling personal data transparently, securely, and in accordance with applicable data protection laws.
Business address: SportsWholesale.co.uk Unit 16, Acton Park Industrial Estate The Vale London W3 7QE England
Who This Policy Applies To
This Privacy Policy applies to:
- Website visitors
- Trade customers
- Account holders
- Suppliers and business contacts
Our website is intended for business and trade customers only. We do not knowingly collect personal data from consumers or children.
Information We Collect
Information You Provide to Us
We may collect the following information when you trade with us or contact us:
- Name
- Business name
- Billing and delivery address
- Email address
- Telephone number
- VAT number
- Trade account details
- Order and payment information
Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Cookies and similar technologies
How We Use Your Information
We use personal data to:
- Process and fulfil trade orders
- Set up and manage trade accounts
- Communicate regarding orders, stock availability, and enquiries
- Provide customer support
- Comply with legal, tax, and accounting obligations
- Improve website performance and user experience
We do not sell or rent personal data to third parties.
Lawful Basis for Processing
We process personal data under the following lawful bases:
- Contractual necessity – to fulfil orders and manage trade relationships
- Legal obligation – to meet tax, accounting, and regulatory requirements
- Legitimate interests – to operate and improve our wholesale business
- Consent – where you have opted in to receive marketing communications
Marketing Communications
We may contact trade customers with:
- Stock availability updates
- Wholesale offers
- Business-related communications
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
Data Sharing
We may share personal data with trusted third parties, including:
- Courier and delivery providers
- Payment processors
- IT and website service providers
- Professional advisers (such as accountants and legal advisers)
All third parties are required to process personal data securely and in accordance with applicable data protection laws.
Data Retention
We retain personal data only for as long as necessary:
- To fulfil contractual obligations
- To comply with legal and accounting requirements
- To resolve disputes or enforce agreements
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your data (where legally permitted)
- Restrict or object to processing
- Request data portability
To exercise your rights, please contact us using the details below.
Cookies
Our website uses cookies to improve functionality and performance. You can manage or disable cookies through your browser settings.
For more information, please refer to our Cookie Policy.
Data Security
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we handle personal data. Any updates will be published on this page and will take effect immediately.
Contact Us
If you have any questions about this Privacy Policy or how we handle personal data, please contact:
SportsWholesale.co.uk Unit 16, Acton Park Industrial Estate The Vale London W3 7QE England